If you are a small business owner, it feels like every conversation these days includes the word ChatGPT. This powerful artificial intelligence, or AI, has changed how we think about information. People are using it like a new kind of search engine, asking it questions...
As artificial intelligence becomes more embedded in marketing technology, the role of the marketing manager is undergoing a transformation. No longer just campaign overseers or analytics interpreters, today’s marketing leaders are being called to rethink what it means to lead in an AI-driven environment. But this...
Imagine you're about to buy something online, but you're hesitant because you've never tried the brand before. What do you do? You check the reviews. You want to hear from people who’ve been there, done that, and walked away satisfied. This is why reviews and...
The economy is always changing, and with new challenges comes the need for businesses to adapt quickly. In 2025, rising costs, changing customer habits, and increasing competition will put pressure on companies to be more agile and efficient. So, what’s the key to surviving and...
Imagine you're looking to grow your business online. SEO (Search Engine Optimization) and social media are two of the most important tools you can use. But did you know that when combined, these two powerful strategies can work even better together? That’s right, using SEO...
Why Ugly Ads Are Winning in 2025 In a world obsessed with perfection — flawless Instagram feeds, polished ad campaigns, and sleek branding — something unexpected is breaking through the noise: ugly ads. Yes, you read that right. These raw, unpolished, sometimes downright chaotic ads are stopping the...
Feeling Bogged Down by Marketing Tasks? Are you tired of spending your day chasing leads, following up on sales, and trying to convert prospects? It might be time to let smart marketing automations work their magic in the background so you can focus on the big-picture...
Your online reputation isn’t just a collection of reviews—it’s a foundation that guides potential customers to choose your business over the competition. Here’s what local consumer research is telling us in 2025: Google Reviews Rule: 83% of consumers rely on Google reviews when choosing a business. Everyone Reads Reviews: Only...
This article is all about explaining the basics of how to organize a process for turning people who are interested in your business into happy customers. We will explain three simple steps: getting contact information, following a clear plan, and keeping in touch. What Is Lead Capture? Lead...
Meta's Plan to Attract TikTok Users & How You Can Take Advantage of the Shift With TikTok facing drama in the U.S. over potential bans and legal challenges, Meta—the company behind Facebook and Instagram—is making big moves to attract TikTok creators and their audiences. From new...