08 Mar 7 Social Media Video Ideas To Humanize Your Brand
You’ve seen them — low-budget, casual videos of professionals who are usually buttoned-up, suddenly laughing and being human — and somehow, we can’t stop watching them.
Here’s the surprising part: they’re not just funny — they’re brilliant marketing.
Small businesses are jumping on this trend, and for good reason. These low-production, unpolished videos feel real and refreshingly human — exactly the kind of content people are craving in a world of overproduced, staged perfection.
Let’s dive into why the “Humanize Video Effect” works and how your small business can use it to drive traffic, build trust, and have some fun along the way.
What Is the Humanize Video Effect?
Creating a Humanized Video Effect is Simple:
1. Find a random spot (bonus points if it’s not picture-perfect).
2. Sit down and film a casual, unscripted video.
3. Laugh. Be awkward. Let it get messy.
4. Post it.
That’s it. No fancy lighting, no editing, no overthinking — just real, human content that makes people feel like they’re hanging out with you.
The magic comes from how authentic it feels. When audiences are overloaded with overly produced, corporate content, something raw and unfiltered cuts through the noise.
Why It Works
1. It Feels Real
People are over picture-perfect social media feeds. A shaky video filmed on a mismatched couch with questionable lighting? That’s relatable. It makes your brand feel like a group of real people — not a corporate machine. Real > Perfect.
2. It’s Funny (and Funny = Memorable)
People share things that make them laugh. A funny video showing your team goofing off makes your brand more approachable and likable.
3. It Stands Out
Social media is full of polished ads and sleek designs. A casual, messy video stands out because it’s different — and different makes people stop scrolling.
4. It Builds Trust
When you show your team laughing, messing up, and being human, it builds connection. People feel like they know you — and that familiarity builds trust, which leads to sales.
Fun Video Ideas for Small Businesses
You don’t need to be a comedian — just lean into the chaos. Here are some easy video ideas for different industries:
1. Would You Rather
- Record your team answering funny “Would You Rather” questions.
- Example: “Would you rather argue in front of the Supreme Court or spend 24 hours locked in a room with your least favorite opposing counsel?”
- Why It Works: People don’t expect to see lawyers laughing — that’s why it’s memorable.
2. True or False
- Ask your staff funny industry trivia or myths.
- Example: “True or False: You can sneeze with your eyes open.”
- Bonus: Post the outtakes — the awkward laughs are gold.
3. Blind Taste Test
- Blind taste-test food items or products.
- Example: “Is this BBQ sauce or ketchup mixed with regret?”
- People love behind-the-scenes content, especially when it’s funny.
4. Truth or a Lie?
- Share two truths and a lie and have a team member guess which one is false.
- Example: “I had a mullet when I was 16. I can play the flute. I have a skinless cat.”
- It’s relatable, funny, and lets people see the personal side of your team.
5. Daily Oops Confession
- Share a relatable oops moment — like, “I sent that email without the attachment AGAIN!” or “Caught a typo — guess I’m human after all!”
- It’s lighthearted and shows that even professionals make mistakes.
6. The Bad Advice Bust
- Bust a myth with humor — like a dentist saying, “Flossing with string cheese? Worst tip I’ve heard all week.”
- Casual but helpful content that shows expertise with personality.
7. The ‘Why I Do This’ Quip
- Drop a one-liner about your passion.
- Example: “I fix backs so you don’t waddle like me!”
- It’s funny, personal, and builds connection fast.
How to Make It Work
1. Keep It Casual
No scripts, no overthinking — just sit down and talk. The more relaxed and natural, the better.
2. Let It Get Messy
If someone starts laughing uncontrollably or goes off on a tangent — keep recording. That’s the gold.
3. Keep It Short
Attention spans are short. Aim for 30 to 90 seconds. If it’s longer, make sure it stays engaging.
4. End with a CTA
After the laughs, tell people what to do next.
Example: “Need legal help that’s no joke? Schedule a consult today.”
Example Caption Ideas
- “We’re lawyers, but we’re also human. Kinda.”
- “Yes, we’re professionals. Yes, we’re also humans.”
- “Who knew Greg could be this funny?”
- “Watch till the end. You won’t regret it.”
Why This Strategy Beats Generic Content
Everyone’s tired of the same content formula:
✅ Professional headshot
✅ Polished branding
✅ Safe, corporate-sounding caption
The Humanize Video Effect flips that script. It works because it’s unexpected — and unexpected gets engagement.
Final Thoughts: Don’t Overthink It — Just Hit Record
Audiences want to connect with real people, not perfect brands. The Humanize Video Effect gives you a way to show the human side of your business — and have a little fun while you’re at it. Unpolished + Authentic = Marketing Gold.
So grab a couch (the uglier, the better), hit record, and let the chaos unfold.
Need help turning this kind of content into real results? Life In Motion Marketing can help you strategize, create, and promote authentic content that actually works.
