Advertising

Artificial intelligence is transforming marketing. AI tools can now generate sleek ad designs, polished copy, and data-driven campaign strategies at lightning speed. But here is the twist: while AI makes advertising more perfect, consumers are increasingly drawn to what feels imperfect, human, and real. That is...

Imagine you're about to buy something online, but you're hesitant because you've never tried the brand before. What do you do? You check the reviews. You want to hear from people who’ve been there, done that, and walked away satisfied. This is why reviews and...

The economy is always changing, and with new challenges comes the need for businesses to adapt quickly. In 2025, rising costs, changing customer habits, and increasing competition will put pressure on companies to be more agile and efficient. So, what’s the key to surviving and...

Why Ugly Ads Are Winning in 2025 In a world obsessed with perfection — flawless Instagram feeds, polished ad campaigns, and sleek branding — something unexpected is breaking through the noise: ugly ads. Yes, you read that right. These raw, unpolished, sometimes downright chaotic ads are stopping the...

X (Formerly Twitter) in the Musk Era: What Businesses Need to Know Since Elon Musk took over X (formerly Twitter) in 2022, the platform has been anything but boring. If your business relies on it for marketing and communication, you've probably noticed a few changes—some exciting,...

Marketing can feel overwhelming—ever-changing trends, new platforms, and sky-high customer expectations. But at Life in Motion Marketing (LIM Marketing), we make it manageable (and fun!). Founded by Heather Frigaard, a former Fortune 500 strategist, LIM Marketing has spent over a decade helping businesses grow, connect, and succeed. Think...

If your website is getting little to no visitors, it usually comes down to a few simple issues: #1. Your site isn’t showing up in search results. #2. There’s not enough valuable content. #3. The design or user experience is lacking. #4. You don’t have an effective marketing strategy. 1....

Data analysis transforms the way businesses approach marketing, enabling smarter strategies and better results. By examining data from various sources, companies can gain valuable insights into their audience, measure campaign performance, and make informed decisions that drive growth.  Understanding Your Audience  One of the primary benefits of...