Case Study - Rock Regional Hospital

Hospital’s Website Views
Increase 2194%

Rock Regional Hospital

Hospital Size: 48 Physicians

Specialty: Hospital

Locations: Derby, KS

Overcoming the Challenges of Marketing Rock Regional Hospital

Create community awareness of a new hospital in Derby, Kansas through online marketing.

Our Strategy

Website with SEO value

Google and Facebook Ads targeting people in 25-mile radius

Expand social media presence

Rock Regional Hospital contacted us before construction began on their new hospital. The development of a new hospital is a long-term process, so rather than waiting for the building to be completed and the doors to open, we grew an online community of followers and created excitement for the opening of the new center through social media. We developed a new website and optimized it to show up for the keywords people within a 25-mile radius of their location use when they are searching for the services they offer on Google and Bing

Results

Grew from 392 website visits to 8,991 website visits a month in only 2 months

Grew from 108 organic Google visits to 2,132 organic Google visits in 2 month

Within two months of opening Rock Regional Hospital, their website traffic increased by 2,194% and Google listing views increased by 1,874%. Their social media presence has consistently increased each month, reaching thousands of people within a 25-mile radius each week.

Let’s Talk Socials

In The Last Year

946+ new social media followers

227,196 people reached in 6 months

20,714 people engaged in 6 months

Strategic Online Marketing Approaches

To effectively promote Rock Regional Hospital, a multifaceted online marketing strategy was employed. This included leveraging social media platforms, local SEO, and targeted content marketing to create a buzz around the hospital's opening. By engaging with the local community through informative posts and interactive content, the hospital was able to build a loyal following even before its doors opened.

Additionally, the strategy involved optimizing the hospital's website for search engines to ensure visibility among potential patients. By focusing on relevant keywords and creating valuable content tailored to the needs of the local population, Rock Regional Hospital positioned itself as a trusted resource in healthcare, leading to increased online engagement and traffic.

Community Engagement Initiatives

Community engagement played a crucial role in the marketing strategy for Rock Regional Hospital. Initiatives included hosting informational webinars, participating in local health fairs, and creating partnerships with community organizations to foster trust and awareness. These efforts not only raised awareness about the hospital's services but also encouraged community members to take an active role in their health.

Through these initiatives, the hospital was able to establish itself as a community-centric institution. For example, hosting free health screenings and educational workshops helped to build relationships with local residents, resulting in a strong foundation of support that contributed to the hospital's successful launch.

Measuring Success: Key Performance Indicators

Measuring the success of the marketing efforts for Rock Regional Hospital involved tracking various key performance indicators (KPIs). Metrics such as website traffic, social media engagement, and patient inquiries were monitored to assess the effectiveness of the strategies implemented. The significant increase in web traffic and social media followers indicated that the marketing approach resonated well with the target audience.

Furthermore, analyzing user behavior on the website provided insights into which services were most sought after by potential patients. This data allowed for continuous optimization of marketing efforts, ensuring that the hospital remained responsive to the needs of the community and maintained its upward trajectory in visibility and engagement.

Future Marketing Strategies for Sustained Growth

Looking ahead, Rock Regional Hospital plans to build on its initial marketing success by implementing sustained growth strategies. This includes ongoing SEO efforts, expanding social media campaigns, and utilizing patient feedback to refine services and outreach. By maintaining a strong online presence and continually engaging with the community, the hospital aims to ensure long-term success and patient loyalty.

Additionally, as healthcare trends evolve, the hospital will adapt its marketing strategies to incorporate new technologies and platforms. This proactive approach will not only enhance patient experience but also position Rock Regional Hospital as a leader in innovative healthcare solutions within the region.