Case Study - HVAC

900% Increase in Organic Clicks From Google in 12 Months

HVAC

Business Size: 5+ Techs

Specialty: Heating & Cooling Services

Locations: Texas

The Challenge: Building Local Visibility in a Crowded HVAC Market

This Texas-based HVAC team partnered with Life in Motion to improve their online visibility and drive more qualified leads through a combined approach of search engine optimization (SEO) and Google Search Ads. While the company had a strong local reputation, their website wasn’t generating the volume of calls and estimate requests needed to fuel consistent growth. Our goal was to change that.

Our Strategy

SEO-Optimized Website Content

Local Keyword Targeting & Schema Markup

Google Search Ads Campaigns to Capture High-Intent Leads

Performance Tracking via Search Console & Ad Attribution

We improved the structure and content of their website to help them rank for local service keywords, while simultaneously running Google Ads to drive targeted traffic from homeowners searching for HVAC repair, installation, and seasonal maintenance. Conversion-focused enhancements like request forms, estimate buttons, and call tracking helped maximize return on traffic.

Results

$240,000 in New Business Generated in One Month

900% Increase in Organic Clicks in 12 Months

Over 1.1 Million Google Impressions

Consistent Lead Generation via Google Ads

Top Rankings for Branded Term

By pairing long-term SEO growth with high-converting Google Ads campaigns, this HVAC business experienced a dramatic rise in both visibility and revenue. One month of optimized campaigns generated over $240,000 in new service revenue, clearly proving the ROI of a well-executed digital strategy.

The Local Impact

Steady Stream of Leads From Search (Organic + Paid)

Higher Conversion Rates Through Site Optimizations

More Estimate Requests and Tracked Calls

By combining smart SEO strategy with targeted paid search campaigns, this Texas HVAC company now has a strong digital foundation that reflects the quality of their work, and a pipeline of leads to grow their business.