03 May Is Your Brand On Mute?
When most people think of today’s tech-centered world, they think about screens. We hear about screen-time virtually all the time, but most people’s day-to-day technology interactions aren’t just about visuals. In fact, for most people, a lot of their media consumption is auditory.
Music streaming services are everywhere and have made access to libraries of music more affordable than ever. New technological advances have been put into high-quality headphones, digital assistants and smart speakers. And, of course, podcasts have become the fastest-growing form of media in recent years.
There is no denying that we live in an audio-forward world. Yet, even with the prevalence of auditory mediums in our world, not as many brands are taking advantage and jumping into the aural marketing realm. When done correctly, with a full, strategic approach, companies of all sizes and in all industries can jump on the audio bandwagon.
But the question is: have you taken the jump yet, or is your brand still on mute?
If you aren’t currently utilizing sonic approaches to auditory marketing, then the best thing you can do for yourself is to “unmute” and hire a professional to help you dive into this marketing world. But before you do, it is important to understand the biggest pitfall that can get in the way of any company attempting to enter into this marketing realm: doing nothing.
The worst thing you can do right now is to ignore auditory marketing. Ignoring this movement, just gives more opportunities to your competitors and it means you are missing out on a massive platform and endless opportunities. If a brand is not present in the sonic marketing world, potential customers are only going to hear from those that did make the effort to create audio ads instead, or that create bots and optimized for voice search. If there is one thing that many brands have learned from SEO—it is that being first is essential.
Whether you want to start with aural ads or if you want to jump on voice search optimization, getting started soon is the best thing you can do for your company.
If you are struggling to make sure that your brand is being heard on auditory platforms, contact the experts here at Life In Motion today. We can help your company get their message out, reach new audience and be heard in today’s busy online world. All you need to do is make the first step.