30 Aug How Does Social Media Affect SEO?
When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search results.
While many people know that the right online content can help with their search engine rankings, they often don’t realize that it is more than just website and blog content that will boost your SEO. Off-page methods such as social media can make all of the difference in your websites success, and it is important that you understand why.
When it comes down to brass tacks, social media pages can help increase traffic and maintain returning visitors to your website. If you publish informative and engaging content on your social media platform you are increasing the public’s trust in your brand. Building brand trust increases the customer return rate and will assist in gaining new clients as well.
Google themselves have confirmed that social media pages are considered like any other page on the web when it comes to SEO. So, posting an informative article on social media can be just as effective as posting one on a blog.
Twitter and SEO
Tweets are also included in this, although they are a little different. In fact, Tweets are indexed by Google separately, but they can actually increase brand visibility and further impact brand awareness and searches. With this being said, don’t just focus your social media SEO efforts on posting articles on LinkedIn and thoughtful posts on Facebook. Make sure that you place focus on allof the social media sites that you manage.
You may not see overnight SEO results with an improved social media effort. However, if you are consistent with your posts and stay dedicated to creating thoughtful, and well-optimized content on your social media platforms, you will start to see real results on Google
If you are looking for more information on how you improve your SEO efforts with a social media account, then contact the experts here at Life In Motion. We can help you establish a strong social media presence and make sure your social media site is well-optimized to help boost your search engine rankings.