Case Study - Rock Regional Hospital

A screenshot of Rock Regional Hospital's website showcasing online results on desktop and mobile view

Hospital’s Website Views
Increase 2194%

Rock Regional Hospital

Hospital Size: 48 Physicians

Specialty: Hospital

Locations: Derby, KS

The Challenge

Create community awareness of a new hospital in Derby, Kansas through online marketing.

Our Strategy

Website with SEO value

Google and Facebook Ads targeting people in 25-mile radius

Expand social media presence

Rock Regional Hospital contacted us before construction began on their new hospital. The development of a new hospital is a long-term process, so rather than waiting for the building to be completed and the doors to open, we grew an online community of followers and created excitement for the opening of the new center through social media. We developed a new website and optimized it to show up for the keywords people within a 25-mile radius of their location use when they are searching for the services they offer on Google and Bing

Homepage mockup preview of a hospital website.

Results

Grew from 392 website visits to 8,991 website visits a month in only 2 months

Grew from 108 organic Google visits to 2,132 organic Google visits in 2 month

Within two months of opening Rock Regional Hospital, their website traffic increased by 2,194% and Google listing views increased by 1,874%. Their social media presence has consistently increased each month, reaching thousands of people within a 25-mile radius each week.

Let’s Talk Socials

In The Last Year

946+ new social media followers

227,196 people reached in 6 months

20,714 people engaged in 6 months