Case Study - Michael Cohen

A screenshot of Estate Planning Elder Law Attorney website showcasing online results on desktop and mobile view

Law Firm Has 30+ New Leads
Every 3 Weeks

Michael B. Cohen & Associates

Firm Size: 1 Practicing Lawyer

Specialty: Elder Law

Locations: Dallas, TX

The Challenge

Fill up estate planning workshop with 30 new leads every month. Rank #1 on Google for Medicaid planning and elder law.

Our Strategy

Website with SEO value

Google and Facebook Ads targeting the correct audience

Produce & Publish weekly podcasts to Spotify and iTunes

The workshops used to be once a month but they were selling out two months in advance. The firm now schedules a workshop every three weeks. Every workshop is sold out one month in advance, with a waiting list. According to our client, each year, the firm’s highest return on investment has been the services Life in Motion provides.

Homepage mockup preview of an elder law website.

Results

Grew from 1,000 website visits to 5,000 website visits a month

Estate planning workshop reaches full capacity every three weeks

2000+ organic Google visitors each month

2,964 podcast listeners

Let’s Talk Socials

Since working with us:

101+ new social media followers

36,754 people reached in two years on Facebook

2,855 people engaged in two years

2,964 podcast listeners

What The Lead Attorney Says

“I’ve seen incredible growth. It always amazes me. I was talking to a friend who is a very sophisticated law attorney, and he said, “I don’t get anything from my website,” and I said, “Oh that’s crazy, we do, and it’s just a matter of putting the time and effort into doing it.” It’s not just about having a nice website though; it’s about continuing to work at it. There are always things that change. Google changes, maybe Facebook changes, maybe things change with time, maybe security changes. You have to change with the times, and if you stay with Life In Motion, or at least my experience, it has been nothing but positive to go to that next level.”