Case Study - Michael Cohen

Law Firm Has 30+ New Leads
Every 3 Weeks

Michael B. Cohen & Associates

Firm Size: 1 Practicing Lawyer

Specialty: Elder Law

Locations: Dallas, TX

Overcoming Marketing Challenges for Michael B. Cohen and Associates

Fill up estate planning workshop with 30 new leads every month. Rank #1 on Google for Medicaid planning and elder law.

Our Strategy

Website with SEO value

Google and Facebook Ads targeting the correct audience

Produce & Publish weekly podcasts to Spotify and iTunes

The workshops used to be once a month but they were selling out two months in advance. The firm now schedules a workshop every three weeks. Every workshop is sold out one month in advance, with a waiting list. According to our client, each year, the firm’s highest return on investment has been the services Life in Motion provides.

Results

Grew from 1,000 website visits to 5,000 website visits a month

Estate planning workshop reaches full capacity every three weeks

2000+ organic Google visitors each month

2,964 podcast listeners

Let’s Talk Socials

Since working with us:

101+ new social media followers

36,754 people reached in two years on Facebook

2,855 people engaged in two years

2,964 podcast listeners

What The Lead Attorney Says

“I’ve seen incredible growth. It always amazes me. I was talking to a friend who is a very sophisticated law attorney, and he said, “I don’t get anything from my website,” and I said, “Oh that’s crazy, we do, and it’s just a matter of putting the time and effort into doing it.” It’s not just about having a nice website though; it’s about continuing to work at it. There are always things that change. Google changes, maybe Facebook changes, maybe things change with time, maybe security changes. You have to change with the times, and if you stay with Life In Motion, or at least my experience, it has been nothing but positive to go to that next level.”
– Michael B. Cohen

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Understanding Elder Law and Its Importance

Elder law is a specialized area of legal practice that focuses on the needs of older adults and their families. It encompasses a wide range of issues, including estate planning, guardianship, Medicaid planning, and long-term care. Understanding elder law is crucial for ensuring that seniors receive the appropriate legal protections and benefits as they age.

For instance, effective estate planning can help seniors avoid probate, minimize taxes, and ensure their assets are distributed according to their wishes. Additionally, Medicaid planning is essential for those who may need long-term care, as it helps families navigate the complexities of eligibility and benefits, ensuring that they can access necessary medical services without financial strain.

Effective Strategies for Lead Generation

Lead generation is vital for any law firm, especially in the competitive field of elder law. By employing targeted marketing strategies, firms like Michael B. Cohen and Associates can attract potential clients actively seeking legal assistance. This involves utilizing SEO best practices, creating informative content, and engaging with clients through social media platforms.

For example, hosting educational workshops on estate planning can serve as both a lead generation tool and a way to establish authority in the field. Additionally, implementing a robust email marketing campaign can nurture leads by providing valuable information and reminders about upcoming events or services, ultimately converting inquiries into clients.

The Role of Digital Marketing in Legal Services

Digital marketing plays a crucial role in enhancing the visibility and reach of law firms, especially in niche markets like elder law. By leveraging various online platforms, firms can effectively communicate their services and success stories, thereby attracting a targeted audience. This includes optimizing their website for search engines and utilizing social media to engage with potential clients.

Moreover, a well-structured digital marketing strategy not only increases website traffic but also builds trust and credibility. For instance, client testimonials and case studies shared on social media can highlight the firm’s expertise and success, encouraging potential clients to reach out for consultations.

Success Stories: Testimonials from Satisfied Clients

Client testimonials are powerful tools that can significantly influence potential clients' decisions. They provide social proof and showcase the effectiveness of a law firm’s services. By sharing success stories from satisfied clients, Michael B. Cohen and Associates can illustrate their commitment to helping seniors navigate complex legal matters.

For example, a testimonial from a client who successfully secured Medicaid benefits with the firm's assistance can highlight the compassionate and knowledgeable approach of the attorneys. This not only builds trust but also encourages others in similar situations to seek help, knowing they are not alone in their challenges.