Case Study - Continuum

A screenshot of Continuum Pediatrics' website showcasing online results on desktop and mobile view

New Pediatric Practice
Opens in Fort Worth, Grows from 1 to 3 Providers in 3 years

Continuum Pediatrics

Practice Size: 3 Providers

Specialty: Pediatrics

Locations: Fort Worth, TX

The Challenge

Life in Motion was hired to launch this practice in 2016. The founding Pediatrician had been out of practice
for an extended period and did not have a current patient base.

Our Strategy

Website with SEO value

Reputation management through Google reviews

Facebook Ads targeting the correct audience

Patient relationship marketing through email

Initially, we launched Continuum’s new website with an emphasis on converting visitors by scheduling an appointment. Through strategic SEO on the new site and continued patient education through blogging and Facebook Ads, we targeted specific patient demographics to the practice. Patient email marketing contributed to adding over 100 five-star provider Google reviews. Reputation management through Google reviews has been the biggest referral source of new patients to the practice.

A visual representation of a comprehensive SEO strategy designed for Continuum Pediatrics.

Results

Grew from 1 Provider to 3 Providers in 3 Years

Grew from 117 organic Google visitors per month to 3,212 organic Google visitors per month.

In 3 years, Continuum has grown from 1 provider to 3 providers. We have increased organic website traffic from 117 visitors per month to 3,212 visitors per month.

The Social Impact

Since working with us

882+ new social media followers

49,006 people reached

2,506 people engaged

2,457 video views

What The Doctors Say

Excellent customer service. Helped the community to find us as a new business, not an easy task, and our website looks great. VERY responsive, and answers texts and emails quickly. Meets all the deadlines we give them with a short turnaround time on tasks.

Heather and her team at Life In Motion are exceptional. They are dedicated to seeing your business succeed and display great professionalism and enthusiasm. I would recommend Life In Motion to any start-up business that is looking for a marketing company with a personal touch.