Case Study - Continuum

New Pediatric Practice
Opens in Fort Worth, Grows from 1 to 4 Providers in 3 years

Continuum Pediatrics

Practice Size: 4 Providers

Specialty: Pediatrics

Locations: Fort Worth, TX

Overcoming Growth Challenges in Pediatric Practice Marketing

Life in Motion consistently provides over 40 new patients per month through digital marketing. The founding Pediatrician had been out of practice
for an 4 years and did not have a current patient base.

Our Strategy

Website with SEO

Reputation management through Google reviews

Facebook Ads targeting the correct audience

Patient relationship marketing through email

Initially, we launched Continuum’s new website with an emphasis on converting visitors by scheduling an appointment. Through strategic SEO on the website and continued patient education through blogging and Facebook Ads, we targeted specific patient demographics to the practice. Patient email marketing contributed to adding over 200 five-star provider Google reviews. Online marketing has been the biggest referral source of new patients to the practice.

Results

Grew from 1 Provider to 4 Providers in 3 Years

Over 5,000 organic Google visitors per month.

In 3 years, Continuum has grown from 1 provider to 4 providers. We get over 5,000 website visitors and over 40 new patients per month.

The Social Impact

Since working with us

882+ new social media followers

49,006 people reached

2,506 people engaged

2,457 video views

What The Doctors Say

Excellent customer service. Helped the community to find us as a new business, not an easy task, and our website looks great. VERY responsive, and answers texts and emails quickly. Meets all the deadlines we give them with a short turnaround time on tasks.
– Kathryn Mandal

Heather and her team at Life In Motion are exceptional. They are dedicated to seeing your business succeed and display great professionalism and enthusiasm. I would recommend Life In Motion to any start-up business that is looking for a marketing company with a personal touch.
– Mai Sharaf

Effective Digital Marketing Strategies for Pediatric Practices

Digital marketing is essential for pediatric practices looking to attract new patients and retain existing ones. By implementing targeted strategies such as search engine optimization (SEO), social media advertising, and patient relationship marketing, practices can significantly enhance their online visibility and engagement.

For example, Continuum Pediatrics utilized a comprehensive digital marketing approach that included optimizing their website for search engines and running Facebook Ads aimed at specific demographics. This not only increased their patient inquiries but also established a solid online presence that resonated with their community.

Patient Relationship Management in Pediatric Practices

Building strong relationships with patients is crucial for pediatric practices, as it fosters trust and loyalty. Effective patient relationship management (PRM) strategies can lead to better patient retention and increased referrals, which are vital for growth.

Continuum Pediatrics implemented a PRM approach that included regular communication through email newsletters and personalized follow-ups. This strategy not only kept patients informed about their services but also encouraged them to share their positive experiences, further enhancing the practice's reputation.

Measuring Success: Key Performance Indicators for Pediatric Marketing

To assess the effectiveness of marketing strategies, pediatric practices should establish clear key performance indicators (KPIs). These metrics help in evaluating the impact of marketing efforts on patient acquisition and overall practice growth.

In the case of Continuum Pediatrics, metrics such as website traffic, appointment bookings, and patient satisfaction ratings were tracked regularly. This data allowed the practice to refine their marketing strategies and confirm the positive outcomes of their digital initiatives.

Community Engagement and Its Importance for Pediatric Practices

Engaging with the local community is vital for pediatric practices, as it helps to build trust and establish a positive reputation. Community involvement can take many forms, including health fairs, educational workshops, and partnerships with local schools.

Continuum Pediatrics actively participated in community events, which not only increased their visibility but also reinforced their commitment to child health and well-being. Such initiatives helped them connect with families and position themselves as a trusted resource within the Fort Worth community.