No matter what industry your business may be in, when you need to market your business, there is no better place to take your efforts than the world wide web. Unfortunately, a lot of businesses have the same idea, making it difficult to stay competitive...
As a business owner, you probably already know that your website serves as much more than just a pretty introduction to your company. When someone visits your website, they are likely looking for one of two things: specific services or answers to their questions. The...
The purpose of marketing is to bring in new business and drive revenue. What if your lack of new business isn’t that you need more new leads? What if your lack of new business is due to the low conversion of new leads? Marketing campaigns...
If your small business, medical, legal office or restaurant is looking for a way to take your business to the next level and get new clients and patients that will help grow your business—then chances are you may be feeling overwhelmed. After all, you have...
When it comes to marketing and advertising, there is nothing that can influence people to make decisions quite like emotion. In fact, most studies support the idea that emotional responses to ads are more influential when it comes to brand decisions than the content of...
Every business needs to have some type of marketing plan, and therefore some type of marketing budget. However, this is one of the most challenging business expenses to budget for, because the average business owner doesn’t have a great understanding of the costs of most...
2019 is here, which means there will be new digital marketing trends that are going to shape and dictate the market. While there is no official way to tell how 2019 is going to go or what the new year will bring—we do have some pretty...
The end of 2018 is just right around the corner, which means we are about to embark on a new year and all of the new trends that come with it. For those focused on the marketing realm, the beginning of 2019 not only means...
When it comes to search engine optimization (SEO) most people know that keywords are essential to making sure that content gets picked up by different search engines. However, what many people don’t realize is that images can be just as powerful when it comes to...
LinkedIn has long been a valuable resource for those in the professional world, providing a comprehensive platform for making and keeping business connections. However, LinkedIn is now about more than just adding contacts to your professional network, with their new ad update, LinkedIn can help...