In this age of ever-changing technology, no industry has adapted as thoroughly to the internet as marketing. More digital space means that ads have more opportunities to reach consumers, but this comes with a problem- with how large and connected the internet is, you may not...
Every generation feels some nostalgia for their youth. In the 2000s, much of this nostalgia caters to the 1980s. Generation X and Millennials, who grew up in this time frame, constitute a significant portion of the world’s adults. A “throwback,” or nostalgic, theme has become the basis...
In these modern times, healthcare is in a hard place- with increasingly-severe economic issues, more consumers are choosing to partially or entirely cut any medical or healthcare costs. With many top experts predicting an incoming recession, these economic issues may only deteriorate for everybody. All of...
If you want to appeal to younger audiences, you have to know who that audience is. Gen Z is currently the second to the youngest generation, ranging from preteens in middle school to adults that have recently finished college. Gen Z is the prime audience that...
When you work in advertising, making a mistake can be a terrifying experience. Something went wrong or something was shown too soon. Having things go right is usually wanted by brands to make sure that they don’t get criticized by their audience. But did you know...
Having the right logo is super important in getting your brand seen and recognized by the masses. But did you know that there is so much more that goes into branding than just the logo? Having a great logo is a perfect starting point, but...
When most people think of today’s tech-centered world, they think about screens. We hear about screen-time virtually all the time, but most people’s day-to-day technology interactions aren’t just about visuals. In fact, for most people, a lot of their media consumption is auditory. Music streaming services...
No matter what industry your business may be in, when you need to market your business, there is no better place to take your efforts than the world wide web. Unfortunately, a lot of businesses have the same idea, making it difficult to stay competitive...
As a business owner, you probably already know that your website serves as much more than just a pretty introduction to your company. When someone visits your website, they are likely looking for one of two things: specific services or answers to their questions. The...
The purpose of marketing is to bring in new business and drive revenue. What if your lack of new business isn’t that you need more new leads? What if your lack of new business is due to the low conversion of new leads? Marketing campaigns...