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emotional marketing Tag

Every generation feels some nostalgia for their youth. In the 2000s, much of this nostalgia caters to the 1980s. Generation X and Millennials, who grew up in this time frame, constitute a significant portion of the world’s adults. A “throwback,” or nostalgic, theme has become the basis...

When it comes to marketing and advertising, there is nothing that can influence people to make decisions quite like emotion. In fact, most studies support the idea that emotional responses to ads are more influential when it comes to brand decisions than the content of...