The importance of a website’s home page cannot be overstated. Simply put, there is no more important page in all of your site than the first one that visitors come upon. The truth is that you only have a few seconds to make an impact on...
It’s critical to be intelligent with your financial decisions when advertising your brand. If you spend too much and have no success, it’s like throwing money away. However, it can be tricky to determine the best way to stretch your dollar. How can you get...
Blog writing to engage new leads and improve your company’s organic SEO ranking is a standard practice in digital marketing. So often, people try to find shortcuts to make their content more engaging and improve web traffic conversion to new customers. An emerging practice is...
As 2021 comes to a close, it is only natural to reflect on this very unique past year. To say that 2021 was a bounce-back year from the pandemic is an overstatement. For some businesses, this year was a rebuilding year, but to others, it...
I think we can all agree that 2020 was a devastating year for so many personally and professionally. The punch line repeated over and over again last year when something bad happened was “well, it’s 2020”. Here are some tips we think can make 2021...
When it comes to employing a brand-new marketing strategy for your company, it is easy to get overwhelmed by all of the new marketing trends, approaches and philosophies that are out there. With all of the different marketing approaches, it can be easy to get swept up by...
Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...
In today’s digital age, it is more important than ever for small businesses to have a strong online presence. Even if your company isn’t involved in e-commerce, having a strong website, social media site, and informative online content can make all of the difference in...