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Marketing

As a business owner, you probably already know that your website serves as much more than just a pretty introduction to your company. When someone visits your website, they are likely looking for one of two things: specific services or answers to their questions. The...

Business branding is as vital to a business as the name, location, and service offering, especially when you have made any marketing effort or spent any advertising dollars to promote your branding. Your brand is your identity and is one of the first things a...

There are so many busy small business owners in today’s market that are back and forth over the idea of starting a website. Many businesses, such as doctor’s offices, were once able to thrive entirely on word of mouth and referrals—yet in today’s web based market, that can’t be...

When it comes to marketing your niche business, you may think that social media is too big of a pond for your small business to thrive in. However, that doesn’t have to be the case. If you operate a business in a niche market, it can in fact...

As a medical professional, you have a lot on your plate when it comes to caring for and looking after your patients. This can make it difficult to really think about anything outside of your responsibilities as a healthcare provider. However, at the end of the day, a medical...