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Marketing

When most people think of today’s tech-centered world, they think about screens. We hear about screen-time virtually all the time, but most people’s day-to-day technology interactions aren’t just about visuals. In fact, for most people, a lot of their media consumption is auditory. Music streaming services...

When you own and operate your own e-commerce business, nothing is as important as getting lots of traffic to your website. Lots of traffic can turn into lots of business for your brand. But the problem often is—how do you get that increased e-commerce website...

Have you ever been influenced to buy something by a celebrity or an “influencer” on social media? Maybe it was a grocery delivery service, a new type of vitamin, or a pair of jeans. Most of us have been there before. We see someone else, with...

When it comes to getting ahead in today’s digital marketing world, it is important to use proven strategies to help you and your company stay competitive in the online marketplace. However, in addition to finding sustainable and purpose-driven approaches, it is essential to keep your...

I recently had a client give a referral to a colleague. When the referral went to my website, the Norton Antivirus software on his computer blocked it and indicated that my website is a “known dangerous website.”Of course, this is not a great first impression,...

Jake Paul is one of the highest-paid American social media personalities. He has over 20 million  YouTube subscribers and a successful track record of drawing attention to himself and his brand through controversial schemes. His latest endeavor is to enter the professional boxing world.  Infamy is...

When COVID hit, businesses were forced to evaluate every expense they had to weather the shutdown. With the uncertainty of the length of this shutdown, consumer's behaviors and buying patterns are challenging to predict. Now that we have almost three months of consumer data, we...

It seems nearly every industry took a hit in some way or another during the COVID-19 crisis, especially during April. As the state of Texas begins to reopen in phases, we have been assessing what steps businesses – especially those with unique specialties that either...

As a business owner, you probably already know that your website serves as much more than just a pretty introduction to your company. When someone visits your website, they are likely looking for one of two things: specific services or answers to their questions. The...

Business branding is as vital to a business as the name, location, and service offering, especially when you have made any marketing effort or spent any advertising dollars to promote your branding. Your brand is your identity and is one of the first things a...