06 Feb Why Reputation Management Needs to Be More Than Just Google Reviews
When it comes to managing your business’s reputation, there are so many things that you can do in order to make sure the image you are putting out there is the right image. Reputation management is an important part of online marketing and creating your brand identity, and in recent years, Google and Yelp reviews have become a major part of that reputation management. However, online reviews aren’t the only thing that goes into managing your brand’s reputation.
There are other things that you can be doing in-person to make sure that your day-to-day interactions with customers are helping you curate the type of reputation you want to be known for.
Don’t Forget About the Basics
While your Google reviews are important for cultivating your online reputation—not everything is about being online. In order to get those positive reviews, you need to be treating every person that you interact with in-person the right way. Even if you know that customer has already left a review, or may not leave a review at all—you need to treat them like they are. If you are good to people in-person, then they will refer you and review you in a positive way.
Start Writing Blogs
Blogs are a great way to not only increase your footprint online and make it easier for people to find you—but they are also a great way to solidify yourself as an expert in your field. If you want to have a great reputation, you need to make sure you are showing people why you are a professional and that you know what you are talking about. A great reputation all comes down to trust, and you want current and potential customers to feel like they can trust you and your expertise.
Connect With News Sites
If you really want to broaden the reach of your business’s name, then you should consider reaching out to established journals and news site to make sure that your name is getting out there. This can be a great opportunity for publicity (as long as it is positive). While many businesses won’t be able to get the attention of major publications like The New York Times, you may be able to reach out to your local paper, or an online blog that highlights businesses in your community to get some free publicity that can help establish you as an authority.
If you want to have a reputation that really appeals to customers and clients, then you need to have some open and honest feedback from those customers. While you may think that your customers see you in a certain way—that may not always be the case. Getting feedback will help you determine how your in-person reputation management is really going and give you important information you need to make positive changes in business moving forward.
While you can do a great deal to make sure that you are working hard to grow and run your business—it doesn’t always mean that your customers are perceiving your business in the way you want them to. Your reputation is everything in today’s market, so make sure that the reputation that is out there is one that you can be proud of.