12 Jan The Benefits And Downsides to Being in a Social Media-Centered Market
There is no denying that social media is king in today’s world. Life tends to be hard to manage without social media. However, if you are a business owner trying to grow your brand in today’s social media-market, then you will find there are plenty of pros and cons of navigating these waters. The more you know about the pros and cons of being in this space, the better prepared you will be to utilize social media to your advantage and how to deal with some of the potential pitfalls.
The Pros
Social Media Marketing is Cost-Effective
While Social media marketing may be a whole new frontier for some, it isn’t as scary (or as expensive) as it seems. The average Facebook cost-per-click is around $0.26, and it has a high ROI.
Social Media Marketing Opens Up the Lines of Communication
Being able to communicate with your current or potential customers is very important, especially when you can’t be face-to-face with them. The great thing about social media marketing is that it opens up these lines of communication through direct messages and public comments.
It Makes Getting Feedback Much Easier
You can’t grow and change your business for the better if you are not getting feedback and learning how to improve. Feedback is so valuable, and online reviews give customers an open and honest platform to provide you with the feedback you need to make your business better.
The Cons
Social Media Marketing Can Be Time-Consuming
This type of marketing involves creating, editing, approving, and publishing content—which can be time-consuming. You also need to be continually posting to stay relevant (this isn’t just posting an ad in the paper and leaving it alone). You also need to respond to comments on social media and make sure you are coming up with a new content idea that represents your brand identity.
It can take some time, but Life In Motion can take some of the work off your hands. Instead of hiring a social media manager or spending your time and talents on social media marketing—let us take this burden off your shoulders. We can do the legwork for you and help you create a social media plan that works so you can use your time doing what you do best—running your business.
If you have more questions about the best ways to navigate in today’s social media-centered market, then contact the experts at Life In Motion today to find out more about handling both the pros and cons of working and promoting your business in this space.